The word "genocide" was coined to shield victims; in Gaza, it now shields the perpetrator. The maneuver has a name and a birth certificate: Butare, 1992. Understanding it changes how Israel should fight back.
There is a document that sheds more light on the war of words over Gaza than many a report. In 1992, in Butare prefecture in southern Rwanda, someone drafted a memorandum on how to run a propaganda campaign. Mimeographed, unsigned, largely copied from a French advertising manual. Investigators found a copy years later, once the massacres were over. In the middle of the text sits a technique the author calls "accusation in a mirror": accuse your enemy of what you are preparing to do yourself. "In this way," he writes, "the party which is using terror will accuse the enemy of using terror."
That is the lens offered by an analysis published by JNS, and it describes what we have been living through since October 7. The technique did not die in Rwanda. Russia used it in 2022, accusing Ukraine of "genocide" in the Donbas without a shred of credible evidence, to dress up its invasion. Hamas has been using it on a planetary scale ever since it committed a mass massacre of its own: accuse Israel of the "crime of crimes" and watch the world's outrage change targets.



